About TBD

At TBD we believe your brand is one of your strongest assets. It can motivate consumers, empower actions,
influence purchasing decisions, attract new talent and inspire change.

Let’s strip it back. Customers have needs and wants. Brands have to fulfill those. And the two have to connect.
Sounds like a fairly straightforward interaction, but understanding your consumers and creating a distinct, relevant,
unique and motivating proposition to stand out in a fluid and competitive marketplace requires thought.

Connecting the brand with the needs and wants of its audience, and creating an experience is the competitive difference.

At TBD, it’s ALL about the experience.



Get in touch
+44 (0) 1491 411 766

A 2% increase in customer retention
has the same effect as decreasing costs by 10%

Leading on the edge of chaos, Emmet Murphy and Mark Murphy

Sweet spots

There’s the usual checklist of services you’d expect working with a brand agency – brand strategy and positioning, brand creation and development, architecture, brand identity, naming, personality, design and all things digital.

But working with the TBD team is different – a fresh approach to your brand challenges with intelligent ideas and insights
from different brands and markets. TBD – it’s all about the experience.

  • Distill

    The process of defining who you are to the world, and how the outside world sees you. Do you make or miss your consumer connection?

  • Direct

    The process of knowing who you are, what you do, why you do it and who you do it for – but does that translate effectively in to your identity?

  • Differentiate

    The process of brand application across all touchpoints. The make-up of your brand experience and how its relayed to customers.

  • Deploy

    The process of getting consumers to connect with your brand, talk about your brand, hear about your brand, experience your brand.

See more service details

Every £100 spent by a business on design, it increases turnover by £225

The Value of Design Factfinder report

Our Leaders

We are an independent, highly knowledgeable brand consultancy, with broad experience in design and business. We provide practical, hands-on support to help you plan, manage and create your strategic plans for maximum impact.


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    Simon Haynes

    Founder & Creative Director

    Simon Haynes has spent 15 years in international brand-focussed environments, leading teams both in-house and in his own agency. This background, coupled with an extensive knowledge of all things digital gives him an invaluable insight into developing brand experiences with a difference.

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    Becky Fone

    Innovation & Design

    Becky Fone is a highly experienced design client services director with 22 years agency and client side experience in International FMCG brands. Strategy, innovation  and direction at a senior level plus a huge desire to create successful and memorable branding.

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    Sarah Haynes

    Strategy & Communications

    Sarah Haynes has over 15 years experience in branding, marketing, PR and events for clients ranging from premium spirit brands to global financial services businesses. Ensuring the brand message thread is consistent throughout all comms is a key focus.

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    Simon Sholl

    Planning & Innovation

    Simon Sholl has been involved in Brand/Design Strategy for most of his working life with some of the biggest brands around the world. He has designed and conducted many brand-development workshops and strategies with some of Britain’s best-known brand agencies, including Landor, Holmes & Marchant and Dragon Rouge.

Client mix

As an independent brand agency, we apply our expertise across a range of commercial scenes and sectors;
large and small; new and old.
  • logos-bertha
  • logos-murdoch
  • logos-motorsport
  • logos-beechdean
  • logos-KC
  • logos-shs
  • logos-bremont
  • logos-d2g
  • logos-organic
  • logos-kpmg

See our full list of client experience

Our Thoughts

As consumers we’re exposed to over 3,000 messages per day… we keep this close to mind when designing in this environment. Cut through and meaning is king – we design experiences that converts browsers into buyers…


Read more thoughts