Interview with Sarah Weare, Head of Marketing at Bremont Watch Company
The TBD team was consistent in their approach and quality of work, fully understood Bremont’s needs and constantly came up with ideas and better ways of doing things.
Bremont is an award-winning British company producing beautifully engineered chronometers at our Headquarters in Henley on Thames, England.
What prompted the appointment of TBD?
“Back in 2012 we were taking on more and more quick-turnaround creative projects—ads, additions to our website, digital campaigns, etc. We also wanted to freshen up the brand image. We were working with a London-based agency and whilst they were excellent, we felt that the geographical distance somewhat slowed us down and some subtleties were just lost over email and the phone. We hoped that engaging a local agency would allow us to meet quickly to brainstorm ideas, so both parties would benefit in terms of understanding the project and business needs.”
“Having asked a couple of local businesses for a recommendation, TBD kept on cropping up. We met with Simon, talked through our needs and TBD’s values, and saw the work that he has done for other businesses—we saw an immediate fit. One of the most important things for us is getting on with people. Bremont has very strong ideas when it comes to who we are and what we want, so we needed to work with a team that understood this.”
What were your objectives?
“We wanted to build a close working relationship and excellent rapport with a multi-disciplined team that could support us fully in all our creative needs—and on Bremont time, which usually means having everything done yesterday! Broadly, we wanted to keep the brand fresh and forward-thinking, we wanted to be able to quickly react to changes within our business and support our growth.”
Were these objectives met?
“The TBD team was great to work with; they were consistent in their approach and quality of work, fully understood Bremont’s needs and constantly came up with ideas and better ways of doing things.”
What was the impact on the business?
“Having TBD on board allowed us to focus on all other aspects of growing a small business into a medium one. Our growth was so quick and effective that we very soon had to bring these skills in-house as we had so much work on.”
What’s unique about TBD?
“We very much valued the TBD team’s unique ideas and insights—informed by years of experience of a broad range of different brands and markets. They know their stuff.”
Were there any unforeseen challenges?
“The pressure on our creative and design output, especially for advertising, web development and supporting our retailer channel with creative, very quickly ramped up. TBD moved with us and supported us every step of the way— until it became obvious we needed to bring the creative and digital skills in-house.”
What’s next for Bremont?
“Global domination! With our in-house team we hope to support sustainable growth as we move into the next phase of our business.”