Bremont – Creating a masterpiece

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Bremont – the quintessentially British Watch Brand


Opportunity

The Bremont Watch Company was started in 2002, however it was another 5 years in development before the British watch brand was ready to launch it’s first collection.

As the name took off, new opportunities were never far behind, so growth ensued for this Henley-based watch manufacturer – in fact the only watch manufacturer in the UK.

Sales ramped up, interest grew, press coverage was generated, events were booked, new collections came to market along with some very exciting partnerships including Ronnie Wood, Charlie Boorman and Ben Saunders among others.

As the business grew at a rapid pace, both in the UK and internationally, the brand needed to grow too to reflect this now global business.

We very much valued the TBD team’s unique ideas and insights—informed by years of experience of a broad range of different brands and markets. They know their stuff.

Sarah Weare, Bremont

Beginnings

We were introduced to Bremont in the summer of 2009, (only two years on from launch) which is where our 4 year relationship first began.

Our initial remit was to support the marketing function – review existing comms and processes and look at long-term improvements that could help refine their marketing offering. Our support role soon developed into a more extensive capacity as we were supporting across advertising, website content, structure and design, eCommerce – even a personalised P-51 render for Tom Cruise…

As the relationship built we were appointed to refresh the brand, adding some much needed foundation before operational growth took control. Following a full brand workshop we were able to gain critical insight into the future of the brand and coupled with our extensive knowledge of previous years we were in a key position to formalise the new brand for Bremont which launched in 2012. Following the launch, the new brand was applied to a full spread of support materials which included their new website which plays a central role in their marketing communications to their key audiences. The remit here included integrating their fabulous brand story, online shop, partnerships, press area, galleries and news sections – which has dramatically reduced time for the marketing team.

Result

Since the relaunch in 2012, the business has gone from strength to strength – including the opening of boutiques in London and Hong Kong.

Posts-bremont

The implementation of the brand and its guidelines and materials has given informed direction to the team to ensure clarity and consistency as the business continues to grow globally.

Web traffic increased by 2900% post launch far extending their brand reach, accessibility and online sales.

To this day Bremont continue to build, and now feature our developed identity on every Time piece.

• June 30, 2013

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