As Kitchen CUT continues to grow at a rapid pace, a fresh new look was needed for the public marketing website. With mobile and tablet browsing on the increase, a refreshed and responsive website design was essential – to grab people’s attention and make browsing on-the-go easy.
TBD refreshed the brand and introduced some bold colours in to the brand’s colour palette – coupled with modern and eye-catching graphics which sets Kitchen CUT apart from any of its competitors. TBD updated the logo and developed a new strapline – “Where Food Cost is King” – to underpin the core benefit of the website.
To view the website in full, visit: www.joinkitchencut.com
Over the last few years, the functionality of the member website has changed, however the core benefits remain the same – creating profit through accurate recipe costing.
To help succinctly explain the benefits of using Kitchen CUT, TBD developed a short video, which highlights the benefits using clean imagery and punchy messaging: